Social media hasn’t been around that long. But, it’s transformed the way businesses operate. It’s estimated that the average person spends 3 hours a day on social media platforms. This change provides a remarkable opportunity for marketers to reach new audiences.
If you run a small business and are just starting out with social media, or you just want to know more, here are 5 things you may not know about social media marketing.
1. It’s cost-efficient (and often free)
When you consider the cost of traditional advertising methods like print, you will quickly find that the cost of social media is impressively low. There are so many ways to get organic reach, which costs absolutely nothing, such as sharing articles, getting reviews, or interacting.
Additionally, even if you choose a paid advertising option, the price is comparatively much lower than other methods when you consider how many people are reached. Although you have to consider the time it takes to manage accounts, it’s still a great marketing tool!
2. There are lots of different platforms
With an estimated 2.32 billion active monthly users, Facebook is the most widely used social media platform. However, despite most companies going straight to Facebook, there are actually lots of platforms available, and some of them might be better suited to your business.
For example, Twitter is hugely popular with businesses and known to achieve good results. Pinterest, YouTube and Instagram are also fantastic choices for driving brand awareness, especially if you have a lot of visual or video content to share.
If you’re using multiple platforms, it’s important to keep your content and branding consistent across each of them. Make sure everything is in line with your brand message and your design, including the logo is the same. If you don’t have a logo yet, you can make one for free using an online tool like www.LogoCreator.io
3. Understanding your audience is everything
When using social media, it can be tempting to try and appeal to everyone. But if you do this, you also run the risk of appealing to no one. If you make your content too generic, you’re unlikely to get noticed and you might not meet your objectives.
You can’t sell to everyone. So, you need to take the time to work out who your target customer is so you can tailor content to them. Doing this means you can connect with the right people.
4. Images can be better for engagement
When posting on social media, lots of companies (and individuals) prefer written updates to get their point across. However, images tend to get better results when it comes to engagement, especially if you’re aiming at a younger audience or mobile viewers.
Even if it’s essential you use words, you should consider finding an eye-catching image to accompany it. Not only does this stand out more, the algorithms on Facebook, which now owns the image-only platform Instagram, actually favor images.
5. Don’t underestimate word-of-mouth
Interaction on social media is crucial for success. If you want to reach a larger audience, getting people to comment, like, or share your posts is the fastest way to do it. When someone interacts with a post, this creates social signals that show you as an authority in your niche.
Not only can this boost your short-term traffic, but it also helps your SEO efforts, too. Each interaction you have gives you more value online, and this is picked up by other websites, including Google.
Remember, these platforms are, primarily, social networking sites! As we’ve mentioned, they can be amazing for marketing, but you need to get it right. Users don’t want to feel like they’re being sold to all the time – try and build rapport instead.
Need to know about Social Media Marketing
Apart from the things that you need to know about social media marketing mentioned above, here are a few more that go unnoticed but are very important to convince you to take into consideration the application of social media marketing on your business. Social Media Marketing services a lot of customers at the same time.
To purchase from you, or to see your content, people will not have to travel to your location and will have the option of directly purchasing from you on your social media marketing platforms. This makes it convenient not only for your customers but also for yourself as you can adhere to a lot of your customers at the same time making the whole process hassle-free and also works wonders on building a good rapport among the audience.
The different types of Social Media Marketing Platforms
One thing to note is that there are also different types of social Media Marketing Platforms. Social Media Marketing Platforms do not limit to just one manifesto. There are so many platforms on which you can post different kinds of social media marketing content without any trouble.
Every platform represents different kinds of content classes that one can post or publish. For example, one can do social networking on Facebook, LinkedIn, and Google+ while the other can go micro-blogging on Twitter and Tumblr.
Through Instagram, Snapchat, and Pinterest, one can upload photos of their products or content while on YouTube and Facebook one can upload videos of their content and products.
Social Media Marketing also helps you create a Content plan. Social Media Marketing Content needs to have a plan before it is decided to go online. Your content has to be as such that when the customer visits the products on your profile, he/she either gets all of his/her questions answered or take the step to message you for an inquiry instead.
How to market on Social Media is one question you will have to put your thoughts upon. There are a lot of Social Media Marketing Strategies that you can use to spread awareness about your brand and attract customers to it.
There are a lot of Social Media Marketing Strategies that one can rely upon to convert the business into a well- recognized brand. Such strategies can include; start using chatbots, create profiles on relevant social media channels, create a community for your audience, etc.
A concept called “Social Media Marketing Agency”
One can also employ a Social Media Marketing Agency which is also a type of strategy that people employ. An agency will help you in understanding social media marketing in more depth and help you create content and attract audiences.
There are also different ways that can help you be better at it. How to be a better social media marketer is a question that you can answer for yourself. First and foremost, find the kind of companies that use social media marketing effectively and observe the pattern that they follow. Secondly, maintain an algorithm.
What that means is, your content should be consistent. The timing of when you post should be the same every time you post. Thirdly, your content should be interactive and interesting. When the algorithm and quality of the content match, the resultant increasing customer base becomes unbeatable.
There are many other social media action plans that one can find and think of. The creation of a healthy environment is a must and the benefits of it should not go unnoticed.
The social media marketing concept lets you create an environment online which you cannot create offline. There are a lot of things that you can do online. From posting diversified content to help to access feedback, social media marketing helps you touch each and every element of marketing.
While showcasing your products and your content, you can also share and talk about who and how you and your team are personally. This helps build an environment of trust and loyalty.
Last but not least
For a business to run smoothly, the establishment of trust and brand loyalty is a must. There are also certain social media marketing tools that are being availed by the social media marketing platforms. For example, on Instagram, if you switch your account to a business or professional account then the Instagram algorithm will completely change for your account.
These platforms will provide the social media marketing benefits of using such tools. They help you see the amount of audience that you have reached. They also help you do promotions of your brand and product by helping you post ads. These tools also make the whole social media process easy to understand and hassle-free to implement.