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February 13, 2023

Suppose you own a bakery and have started marketing your business, but you cannot reach out to your target audience, as you haven’t mentioned your USP (Unique Service Provider) in your tagline.

 

Will it ever bring leads to you?

 

Your answer will be a big no.

 

It is the same concept with the articles that rank at number one; SEO plays an essential part.

Four terms matter, On-page SEO, off-page SEO, technical SEO, and content.

Ranking on Google is all related to relevance. Make your content relevant, increasing your chances of ranking on the 1st page of Google.

Intro:

 

It is a method of optimizing your web pages in such a way that they can rank higher and bring more organic traffic to your website. The process in which we optimize the content on the page to make it more visible.

 

It is one of the simplest and easiest tasks and doesn’t require any in-depth knowledge of the technical process. Writing for search engines is the fundamental concept of On-page SEO, which is one of the topics from the marketing puzzle.

 

On-Page SEO Checklist:

1. Keyword Research:

To optimize your content, ensure that you are working on the correct keywords with less difficulty. The best keyword research depends upon two major factors such as:

 

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Relevant to the blog: The keyword

accurately describes

the content. Relevant words related to keywords can help you rank higher

than

other terms.

Regular searched ones: The search volume for the keyword is large enough to generate a high amount of traffic within your Ideal Client/Customer segment.

 

Two tools can help you to check the density of your keywords. Such as Ahrefs and Semrush.

 

2. Why Long URLs When They Can Be Short?

URLs play an authentic role in on-page SEO. To make your blog search engine friendly, short URLs are better options to rank better in search results.

 

It will make your content more authentic and optimize your web pages with the best SEO practices.

Include Hyphens as they are the way of separating words in URLs.

Before publishing your blog, mention an essential keyword in the URLs so that google can easily crawl all your pages.

 

Scientists have proven a strong correlation between Short URLs and higher google rankings.

 

Bitly websites can help you convert your long URL to a short one.

 

3. Use Internal Links For More Traffic On Your Previous Content:

 

Using a better internal linking strategy can boost your SEO. Internal linking is crucial for ranking higher on search engines. If your content isn’t attached to any web pages, how will it even rank?

 

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Internal linking is both for the user and the search engines. Search engines use the link to navigate the content, and

users use

it

to find the content they want to read.

Links are indications for search engines to indicate the relevancy of your content, and if you have

many

of them, it means people find your content important and valuable.

Using Anchor text is one of the important tasks, as users will click on the text

 

4. Role Of Meta-Description:

 

Meta description increases the CTR (click-through rate). It means that people will reach out to your page and read them. Also, it doesn’t play a direct role, although it helps you increase organic growth on your profile.

 

 

Make it more compelling to increase CTR.

Use well-researched and primary keywords in the meta description.

According to the SERP, the meta description should be of a maximum of 280 characters.

It has one major impact on the search engines, which works as an “organic ad” for your blog.

Meta descriptions

summarize

the whole blog, so try to make it worth reading.

 

5. Connect Your Sources (External Linking) :

 

Don’t overstuff the keywords.

 

It is also called Hyperlink, which means you connect the other domain’s link to your website. It is a better way to compare a website against a similar website.

 

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Improve

your website’s authority

as it provides references and original traffic to your website.

It holds more power than Internal linking by being a more credible website.

 

6. Optimizing Images As Per The SEO:

 

Images are the bottom line of the blogs as they speak more for the blog. They help search engines present your content in better ways.

 

Google pays special attention to how an image relates to the text above and the URL below. Image optimization makes pages load faster, which helps with SEO rankings.

Before updating the pictures, check the 3 or 4 things, such as:

The image format should be correct.

Resize the image as per convenience.

Never share the image without a proper name on it.

Add Alt text and mention primary keywords there.

 

7. Add Relevant Information Into The Subheadings:

 

Add the main keywords in the Subheadings. Subheadings are crucial as they structure the blog’s overall outline, and you can also mention the numbers to make it catchier.

 

Descriptive subheadings can make users more curious.

It affects the user most as search engines read all the information through all the subheadings.

It makes your reading experience better.

It also helps search engines to add positive points to your content.

 

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8. LSI Keywords:

 

It stands for latent semantic indexing. They are the keywords related to the primary ones and the terms related to your targeted keyword.

 

 

They add context to your content, making it easier for readers and search engines to understand what your content is all about. Synonyms also help express different perspectives on a subject.

 

Google will rank your content high when they see you are targeting user intent.

Instead of looking for one specific keyword to associate with each post, search engines examine the overall context of your blog. They interpret a page’s topic based on its overall theme.

Never do

overstuff

the keywords

.

Try different words with the same meanings.

 

9. Mobile SEO:

 

Mobile optimization is the way to ensure that mobile visitors have an experience optimized for their mobile devices.

 

See how this website is optimized for all devices.