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August 8, 2021

Unveiling the Power of User-Centric Content Creation with HotJar for SEO

How many times have you crafted what you believed was a work of art, only for it to receive little to no attention? The hard truth is, while you may be concentrating on search engines, your real audience, the users, could be feeling neglected. The phrase “Write for users, not search engines” might sound overused, but it’s very relevant. Let’s consider a webpage crammed with keywords but lacking in engaging content. This is where a powerful tool like HotJar steps in, aiding in the creation of high-quality, user-focused content. Now, let’s dive deeper into how to employ HotJar from an SEO standpoint to better fulfill the search intent that brings users to your website.

The Value of High-Quality Content in the Age of ‘Distracted Browsing’

Reflect on your internet browsing habits. We are inundated with information daily, leading to dwindling attention spans. The advent of smartphones has significantly altered the way we browse the internet. Unlike reading a book or newspaper, users skim through webpages, deciding within seconds whether your page merits their attention. Therefore, it’s crucial to provide precise information that users seek. This is where tools like HotJar and other vital SEO instruments play a key role.

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Decoding HotJar: The User Behaviour and Interest Analyser

HotJar enables you to understand user behaviour and interests through heat maps, video recordings, surveys, and more. Setting up HotJar involves creating an account at https://www.hotjar.com/, identifying the tracking code, and embedding it into your site’s head section. Alternatively, you can use Google Tag Manager or a WordPress plugin. Once set up, you can use features like polls, heatmaps, and recordings to comprehend user expectations and enhance content usability.

HotJar Polls: Gaining Insights into User Expectations

HotJar’s polling feature provides a platform for users to express their thoughts. For instance, if a user leaves your blog unsatisfied, HotJar’s poll can gather this feedback, assisting you in understanding user expectations and adapting your content accordingly. The feedback can be used to enhance existing content and devise new SEO-optimized content strategies.

HotJar Heatmaps: Understanding User Interactions

HotJar’s heatmaps provide an aggregated visual representation of user interactions on specific pages, like mouse movements, clicks, and scrolling behaviours. They allow you to identify which sections of your page are attracting the most interest, helping you fine-tune your content and conversion goals.

HotJar Recordings: Watching User Navigation in Action!

HotJar’s recording feature provides videos of user navigation on your site, helping you identify potential stumbling blocks in the user journey. With this feature, you can spot areas of improvement and make necessary modifications to enhance the overall user experience.

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HotJar is an invaluable tool for creating user-focused content. By understanding your audience’s behaviour and interests, you can craft engaging content that meets user expectations and enhances your SEO performance.


1. What is HotJar?
HotJar is a tool that helps understand user behavior and interests on your website, aiding in the creation of user-centric content.

2. How does HotJar help in SEO?
HotJar provides insights into user behavior, helping you optimize content, improve user experience, and consequently enhance SEO performance.

3. What features does HotJar offer?
HotJar offers features like polls, heatmaps, and recordings, providing deep insights into user behavior and expectations.

4. How can HotJar improve content usability?
By understanding user behavior and interests through HotJar, you can create engaging content that fulfills user search intent, improving content usability.

5. How can I set up HotJar?
Setting up HotJar involves creating an account on the HotJar website, identifying the tracking code, and embedding it in your site’s head section.

Finally, remember this quote by Rand Fishkin, “SEO is no longer just a job title, it has become part of everyone’s job description.”


"Distracted browsing": why is it important to provide only valuable content?, Analytics and UX redesign, Do you know that the users themselves can provide very useful information on how to create the ideal content? Here's how to use HotJar for SEO!, Heatmap and recordings analysis, hotjar and seo a practical guide, HotJar and SEO: some tips to improve content quality and usability, HotJar heatmaps: Users manifest exactly what interests them, HotJar polls: Users say exactly what they are not satisfied with, HotJar recordings: to get videos of how users navigate the site!, HotJar: what this tool is and how it works, to improving the quality of content

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